ADVANTAGES

Richard Lewis expanded these concepts to the broader ones of linear-active and multi-active, then added the new concept of reactive, following a period immersed in Japanese culture.The purpose has always been to help clients know culture – starting with their own – using the Model, then apply it practically for better global business.Click below for an introduction to The Lewis Model and CultureActive – our web-based resource.* Downloadable description in context of other models.

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