ADVANTAGES

The story of the Nazi rise to power in the Germany of the 1930s is often seen as a classic example of how to achieve political ends through propaganda. The Nazis themselves were certainly convinced of its effectiveness, and Adolf Hitler devoted two chapters in his book Mein Kampf ('My Struggle', 1925), to an analysis of its use. He saw propaganda as a vehicle of political salesmanship in a mass market, and argued that it was a way of conveying a message to the bulk of the German people, not to intellectuals.

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