The Impact Of Micro and Macro Environment Factors on Marketing.

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Our most comprehensive simulation, Capstone^® challenges students to draw on their acquired knowledge to create and execute a strategy in a competitive and dynamic environment.

Sherry Matthews Advocacy Marketing

Collectively Meyer brands lead the gourmet category, in many of the world’s largest consumer markets. Meyer has created and owned several global brands, including Circulon and Anolon. Meyer also manufactures specific leading Australian brands, including RACO and Essteele.
Even well respected chefs have chosen Meyer to manufacture their signature line of products. Meyer brands are sold in major retail stores all around Australia including David Jones, Myer, Big W, and Harris Scarfe. This legacy to bring new product to market has been a key to Meyer’s continued success.

Situation Analysis - 5C - NetMBA

A useful framework for performing a situation analysis is the 5 C Analysis. The 5C analysis is an environmental scan on five key areas especially applicable to marketing decisions. It covers the internal, the micro-environmental, and the macro-environmental situation. The 5 C analysis is an extension of the 3 C analysis (company, customers, and competitors), to which some marketers added the 4th C of collaborators. The further addition of a macro-environmental analysis (climate) results in a 5 C analysis, some aspects of which are outlined below.

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Technological environment - new knowledge that makes possible new ways of satisfying needs; the impact of technology on the demand for existing products.

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Customer and competitor information specifically oriented toward marketing decisions can be found in market research reports, which provide a market analysis for a particular industry. For foreign markets, country reports can be used as a general information source for the macro-environment. By combining the regional and market analysis with knowledge of the firm's own capabilities and partnerships, the firm can identify and select the more favorable opportunities to provide value to the customer.

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Degree programs in the MMGB department combine a strong grounding in business fundamentals and expertise in select functional areas. Students can gain breadth within their undergraduate studies by completing the general business major program. The general business program provides a broad understanding of business while allowing students to focus on a variety of areas of emphasis.

International business and its related areas are always exciting as all aspects of the business environment become more global. International business can lead to exciting travel, investment opportunities, and getting to know other cultures and countries.
Organizations need highly talented workforces in order to excel in a global business environment. Human resource professionals are responsible for finding, hiring and developing talent. An emphasis in the field of human resources management can lead to exciting and dynamic career options.

Entrepreneurs and small business creators are the pioneers leading the way into the future. Vision based on a solid but flexible business model combined with adaptable zeal, energy and passion can develop a start-up organization into a stable organization that meets the needs of customers, employees, and communities.

A degree in marketing offers a combination of tried and true marketing strategies with e-commerce and the demands of a knowledge economy. The Paul and Virginia Engler College of Business curriculum provides specialized competencies in marketing strategy, social media and information technology that are essential to professional positions in today’s dynamic marketing environment.

Management is the study of people. A degree in management focuses on hiring people, keeping employees motivated, creating successful teams and becoming an exemplary leader as well as developing the strategies needed to keep the organization viable and competitive in a dynamic environment.

All of the degree programs in the MMGB department focus on preparing students for intelligent, active and productive participation in business and community life. Join the MMGB team today and make one of these degrees yours.

Dr. LaVelle Mills
Associate Dean of Graduate Business Programs and Professor of Management

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Our underlying objective is to provide a dynamic environment where knowledge and expertise are developed and shared to ensure the highest standard of marketing is maintained throughout the industry.