These new actors in the information environment create particularproblems with respect to privacy norms. For example, since it is theability to access information freely shared by others that makes SNSuniquely attractive and useful, and given that users often minimize orfail to fully understand the implications of sharing information onSNS, we may find that contrary to traditional views of informationprivacy, giving users greater control over theirinformation-sharing practices may actually lead to decreasedprivacy for themselves or others. Moreover, in the shift from (earlyWeb 2.0) user-created and maintained sites and networks to (late Web2.0) proprietary social networks, many users have yet to fully processthe potential for conflict between their personal motivations for usingSNS and the profit-driven motivations of the corporations that possesstheir data (Baym 2011). Jared Lanier frames the point cynically when hestates that: “The only hope for social networking sites from abusiness point of view is for a magic formula to appear in which somemethod of violating privacy and dignity becomes acceptable”(Lanier 2010).


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