As a student of marketing, advertising and branding, you need to stay abreast of advertising trends around the world, controversial issues and many more pertinent things. In other words, you need to stay updated about the latest happenings in the world of branding and take real life examples as your point of reference. In addition to that, you could also read case studies on branding campaigns. You can read about epic branding failures and write your dissertation based on these case studies. Do not forget to provide citations in your dissertation for further reading. Branding theories need to be studied thoroughly before writing a dissertation on branding. However, you can only write a good dissertation when you are deeply familiar with fast changing world of branding.


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