ADVANTAGES

There is no specific age established by the ad.
Persuasive technique #1
Ethos

Intended Effect:
An advertisement using this persuasive technique will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy its product
Persuasive technique #2
Pathos

Intended Effect:
An advertisement using this persuasive technique will attempt to evoke an emotional response in the consumer.

Testimonials

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