ADVANTAGES

This article considers and evaluates the advantages and disadvantages related to conducting online surveys identified in previous research. In addition, it reviews the current state of available web survey software packages and services, various features of these software packages and services, and their advantages and limitations. The purpose of the article is to provide an overview of issues and resources in order to assist researchers in determining if they would benefit from using online surveys, and to guide them in the selection and use of online survey techniques. To facilitate these goals, which are both methodological and applied, the author draws on published research dealing with online survey methods, as well as his experience conducting more than 10 online surveys.

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