Although never officially died and the term continues to maintain general application to various kinds of mellow, light rock still today, the style thrived in its purest form for about 10 years spanning most of the '70s and the early years of the '80s. Characterized by gentle, unimposing arrangements and lyrics focusing on love and romance, this music was typically unoffensive enough to gain favor among the parents of hard rock fans or serve as a generally pleasant soundtrack at retail establishments during shopping trips.


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